ISN’T BELIEVING THAT ONE DAY, ALL THE GOVERNMENTS OF THE WORLDS WILL COME TOGETHER WITH THE PERFECT SOLUTION THAT WILL SAVE OUR PRECIOUS EARTH FROM ALL THE ECOLOGICAL WRONGDOINGS MANKIND HAVE COMMITTED A LITTLE NAIVE?

THERE ISN’T JUST ONE SPECIFIC AREA THAT NEEDS TO BE SOLVED – THERE ARE SO MANY SYSTEMS – MAINLY CAUSED BY INDUSTRIALISM – THAT NEEDS TO BE UPDATED IN ORDER FOR THE CLIMATE TO FULLY THRIVE AGAIN.

WE BELIEVE THAT THE WAY TO GET THERE IS BY START DOING SHIT AND NOT JUST WAITING FOR SOMEONE TO COME UP WITH A SOLUTION SOMEDAY. WE ALL NEED TO INSPIRE AND ELEVATE EACH OTHER – AND IF YOU LOOK TO POLITICS AND GOVERNMENTS, I WOULDN’T EXACTLY SAY THAT IT IS THERE SUCH CONVERSATIONS TAKE PLACE.

WE ALREADY LIVE IN THE FUTURE AND ARE PERFECTLY EQUIPPED FOR TAKING ACTION OURSELVES – AS INDIVIDUALS, BUSINESSES AND INSTITUTIONS -EVEN THOUGH NOBODY DEMANDS IT, EXCEPT FOR THE MOST SUPERIOR AUTHORITY OF COURSE, MOTHER NATURE.

THE PROBLEM

BEFORE THE INDUSTRIAL REVULOTION, THERE WERE NO CLIMATE PROBLEMS, NO GLOBAL WARMING, NO WASTE, NO PLASTIC. FOOD WAS NATURAL, GROWN BY YOURSELF OR YOUR NEIGHBOUR. THERE WAS NO CHEMICALS TO CONTROL WITH. HUMANS LIVED A SYMBIOTIC RELATIONSHIP WITH NATURE.

THEN CAME THE INDUSTRIALIZATION, AND SUDDENLY MAN DISCOVERED HIS ABILITY TO CONTROL NATURES NATURAL RYTHMS AND USE CHEMICALS TO WORK THE SOIL TO HIS ADVANTAGE, MAXIMIZING YIELD, MINIMIZING GROWTH TIME AND KEEPING AWAY PREDITORS. VERY CONVENIENT INDEED. BEING HUMAN IS EASIER THAN IT EVER HAS BEEN, ALTHOUGH WITH THIS PROSPERITY CAME GREED WHICH IS ULTIMATELY BREAKING THE SYSTEMS ON WHICH THE INTRIGUING IDEA OF INDUSTRIALIZATION AND CAPITALISM IS BUILT. MANY BIG COMPANIES HAVE BECOME VERY RICH, BUT AT WHAT COST?

WE, AS CONSUMERS, ARE UTILIZING THE CONVENIENCE OF THE FOOD SYSTEM BY SHOPPING FRUIT OUT OF SEASON, OPTING FOR THE PRETTIEST AND LARGES VEGETABLES, GATHERING EVERYTHING IN PLASTIC BAGS, THUS DEMANDING THINGS THAT ARE UNNATURAL AND MUST BE FORCED BY HUMAN TECHNOLOGY. OUR DEMAND IS THE ROOT CAUSE OF THE PROBLEM. THAT IS NOT TO SAY THAT THE POWER OF BUSINESS MUST BE OVERLOOKED, FOR BUSINESSES HAS THE POWER TO INFORM ITS CONSUMERS OF SUSTAINABLE CHOICES AND THE IMPORTANCE OF THEM. IN THE END IT ALL BOILS DOWN TO LOOKING BEYOND THE GREED AND TOWARDS SERVING THE GREATER GOOD

FACTS

– 26% OF GLOBAL GREEN HOUSE GAS EMISSIONS ARE FROM THE FOOD INDUSTRY

– 14,5% OF GLOBAL GREEN HOUSE GAS EMISSIONS ARE FROM MEAT AND DAIRY PRODUCTION

– ONE THIRD OF FOOD PRODUCED IS WASTED EVERY YEAR, AROUND 1.3 BILLION TONNES

– 78% OF GLOBAL OCEAN AND FRESHWATER POLLUTION IS CAUSED BY AGRICULTURE

– 70% OF THE WORLDS FRESHWATER WITHDRAWALS ARE USED FOR AGRICULTURE

– 50% OF HABITABLE LAND IS USED FOR AGRICULTURE

– 94% OF MAMMAL BIOMASS IS LIVESTOCK, 6% IS WILD ANIMALS

THE SOLUTION

THE PROBLEM IS ROOTED IN THE SYSTEMS WE RELY ON SO IT’S TIME TO CREATE NEW ONES

THE FIRST STEP TOWARDS SUSTAINABILITY IS THE ABILITY TO ADMIT TO WHAT WE CAN DO BETTER

IN FACT, WE MIGHT NEVER BE ABLE TO BE PERFECT ECO-WARRIORS WE WANT TO, BUT THAT ISN’T NECESSARILY THE GOAL EITHER. IN ORDER TO IMPROVE, WE MUST BE ABLE TO SEE OUR FAULTS. IF WE CAN’T BE WRONG, WE CAN’T CHANGE. WE MIGHT AS WELL HAVE STARTED OUT THIS TEXT DEFENDING OURSELVES STATING ALL THE THINGS WE ALREADY DO, BUT WOULDN’T THAT BE A BIT COUNTERPRODUCTIVE? INSTEAD, LET’S HAVE A LOOK AT THE STUFF WE CAN DO BETTER.

IS THE FUTURE IN THE PAST?

CLOSED LOOPS

ZERO WASTE

DIRECT TRADE

WE’RE ALL RESPONSIBLE

INSPIRATION

RELATIONS

CHARITY

WHAT IS THE MEANING OF LIFE?

TO LIVE

TO LOVE

TO LEARN

TO LAUGH